part 1

Mindset, Vision & the New American Economy

• Chapter 1 – From Employee Thinking to Owner Thinking in the United States
• Chapter 2 – Clarifying Your Vision, Values & Definition of Success
• Chapter 3 – Navigating Opportunity and Inequality in the American Dream

part 2

Designing a Business That Works in the Real World

• Chapter 4 – Finding Problems Worth Solving in the US Market
• Chapter 5 – Turning Ideas into a Simple, Profitable Business Model
• Chapter 6 – Testing Your Idea Quickly With Limited Time and Capital

part 3

Money, Risk & Simple Systems

• Chapter 7 – Understanding Your Numbers: Revenue, Costs, Profit & Taxes in the USA
• Chapter 8 – Managing Cash Flow, Debt & Financial Risk in an Uncertain Economy
• Chapter 9 – Building Simple Systems So Your Business Can Run Without You

part 4

Customers, Marketing & Growth

• Chapter 10 – Finding Your Ideal Customers in the USA and the Global Marketplace
• Chapter 11 – Low-Cost Marketing That Actually Works in the US Context
• Chapter 12 – Selling With Confidence and Integrity in a Skeptical World

PArt 5

People, Impact & Legacy

• Chapter 15 – Protecting Your Legacy: Family, Succession & the Story You Leave Behind in Australia